Brand strategy often feels vague or overly corporate, but it doesn’t have to be. In this piece, I explore a simpler way to understand it. Thinking of brand strategy as understanding the lay of the land before stepping onto the battlefield. From positioning and messaging to people and priorities, this blog breaks down what strategy really means and why it matters before any tactical decisions are made. Brand is everything you are... It’s how you behave, look, feel and sound.

Brand strategy often feels vague or overly corporate, but it doesn’t have to be. In this piece, I explore a simpler way to understand it. Thinking of brand strategy as understanding the lay of the land before stepping onto the battlefield. From positioning and messaging to people and priorities, this blog breaks down what strategy really means and why it matters before any tactical decisions are made. Brand is everything you are... It’s how you behave, look, feel and sound.

When I first entered the construction industry, I started out as a Sales and Marketing Assistant. I was eager to learn the ropes, so I worked closely alongside the company's owner, soaking up as much knowledge as I could.

Defining Brand – What do we mean when we say brand? Brand is everything you are... It’s how you behave, look, feel and sound.