NET ZERO BUILDINGS
- Sprout Creative
- May 4, 2022
- 3 min read
Redefining What “Zero” Means
Overview
When Premier Modular acquired Net Zero Buildings (NZB), they inherited a name full of potential but a brand without direction. Sprout was asked to redefine what NZB should stand for — rebuilding it as a bold, credible, and purpose-driven challenger brand that would lead the conversation on operational carbon.
The Challenge
Once an industry pioneer, NZB had lost its way. The name carried weight but lacked meaning — “Net Zero” had become a buzzword rather than a promise.
Following Premier Modular’s acquisition, the challenge was twofold: restore clarity and establish confidence. What did NZB now stand for? What role could it play in a world that was increasingly sceptical of “greenwashing”?
To succeed, NZB needed a sharp new positioning and a visual identity that would signal change — not just in colour, but in conviction.
Our Role
Sprout led a series of discovery meetings with Premier’s leadership and the NZB team to understand the new ambition.
The turning point came when someone said, “Our clients just want to do the right thing.”That simple phrase became the foundation for everything.
We developed a strategy that positioned NZB as the guide on the client’s journey to net zero — a challenger brand that helps others “do the right thing” while holding itself accountable to the same standards.
Our creative approach reimagined NZB not as a technical brand, but as a movement: brave, direct, and relentlessly focused on positive impact.
Our Solution
Sprout revitalised NZB’s entire identity — from tone of voice and messaging to visuals and internal storytelling.
The new brand voice was bold, honest, and human — leading with empathy and challenge rather than jargon.The visual identity embodied that same spirit:
Black and lime green created a striking, challenger aesthetic.
Clean, confident typography reinforced clarity and modernity.
Emotive messaging like “Demand More” invited clients to take action, not just sign contracts.
The idea was simple: make NZB synonymous with integrity and momentum — a brand that doesn’t just talk about net zero but demands it.
The Impact
The revitalised brand reignited excitement across the business and among clients. NZB emerged as a credible voice within Premier Modular’s group — one that combined technical expertise with a clear moral compass.
Internally, the work gave the team pride and purpose. Externally, the new messaging and visuals caught attention for all the right reasons — bold, consistent, and uncompromising.
The shift turned NZB from a struggling acquisition into a strategic asset, paving the way for new client conversations and renewed energy within the group.
“Very early into this appointment it was clear the energy, drive, and passion Sara brought to every discussion. During multiple discovery sessions with the Premier Group Board, she helped redefine our strategy, messaging, vision, and purpose — guiding us with clarity and focus.
In the last 12 months, we’ve rebranded, launched a new website, and grown our presence across both sides of the NZB business. I don’t think we would be where we are today without Sara. She gave us something we didn’t expect — a redefined, robust brand and a clear plan to grow.
Her energy, knowledge, and personality make her a true asset to our business, and we’ll continue to engage with her for the foreseeable future.”
— Dan Allison, Operations Director, Premier Modular Group
Ditching the Dull
This project proved that sustainability doesn’t have to sound safe. By turning a forgotten brand into a fearless challenger, we helped NZB show that doing the right thing can also mean standing out.
Bold, brave, and relentlessly green.
At a Glance
Client: Premier Modular / Net Zero Buildings
Sector: Construction / Sustainability
Services Delivered: Brand Strategy, Visual Identity, Messaging, Tone of Voice, Campaign Development
Project Duration: December 2022 – July 2023
Collaborators: Premier Modular & Sprout Creative
Outcome: Repositioned NZB as a challenger brand focused on operational carbon; clear strategy, cohesive visuals, and renewed internal confidence.
